Biogreen
Branding, B2C marketing, copywriting, collateral printing, POS material, social media planning and design, web design and product packaging for a fertilizer range sold across Europe, with focus on the UK market through GreenMakers
Biogreen is one of Europe’s leading distributors of plant nutrients and growing media, operating in over 26 countries. I was directly involved with the UK branch, where I played a pivotal role in elevating the brand’s presence and communication.
When I joined the team, Biogreen UK had a limited social media presence and lacked printed marketing materials. Over the course of four years, I spearheaded efforts to expand and refine the brand’s image. This included launching a professional website, producing a catalogue, and developing a comprehensive suite of digital and ready-to-print assets, now utilized by branches across Europe. By the end of my work in this company, our social media channels had grown to become the most prominent among all Biogreen branches, establishing our page as the primary reference point for Biogreen users.
In addition to my work in marketing and design, I played a key role in developing product descriptions and crafting copy for both social media and the website, collaborating closely with the marketing co-director in our shared office. These efforts made Biogreen’s products more accessible and easier to understand for both retailers and end consumers.
As of May 2025, the Biogreen website and Instagram page continue to serve as a showcase of my work. You can view them live at the following links:
