Sagres is a well-known Portuguese beer brand, widely recognized as top 2 leading beers in Portugal and produced by Central de Cervejas, a major player in the country’s beverage market. During my time at Targeting agency, I had the opportunity to work on the Sagres account, contributing to the launch of the Sagres Radler and Bohemia product—a refreshing beer blend introduced to diversify the brand’s portfolio.

As part of a small design team, I worked with Sagres’ established brand assets to ensure all creative output was consistent with their strong visual identity. My responsibilities included designing flyers, brochures, and other branded collateral to support marketing campaigns, as well as large-format graphics for supermarkets and events.

This role allowed me to deliver impactful visuals and support the successful introduction of Sagres Radler and Bohemia to the Portuguese market, further strengthening the brand’s position among consumers.